Eataly, Roma…the newest BIG brother

I was excited about spending a lazy morning in the newly opened Eataly in Rome but in the main because of the draw of it’s air conditioning, in what has been an exceedingly hot month or two in Rome. Eataly is the newest ‘fratellino’ of the Turin-based chain founded in 2003 by Oscar Farinetti. An “American”-style huge food outlet together with a choice of eateries. Now, I have done some reading to see how Eataly was appealing to both the locals and the more critical food bloggers resident in the city. The consensus seems to be that it is too big and brash and that Rome doesn’t need this injection of mall style shopping when it is full of genuine and fresh food markets and authentic small grocery shops, full of artisan products, on every street corner. However I must admit I very much enjoyed my experience there; yes it is of course really just a huge/aspirational supermarket, but when every other country in the world has this as an option, why not, especially when food is so incredibly important to the locals, shouldn’t Rome have that additional choice too?

Continue reading

Advertisements